With the TikTok ban in the United States less than a week away, Xiaohongshu has surged to the top of Apple's iOS App Store downloads.

As the potential US TikTok ban approaches, American content creators are turning to Xiaohongshu (RedNote), a Chinese app akin to Instagram and Pinterest. RedNote’s swiftly growing American userbase highlights its appeal amidst concerns over TikTok’s future,

Users who have the TikTok app on their phone will still be able to access it after Jan. 19. However, because the ban would prevent Apple and Google from providing the app with necessary updates, TikTok would quickly break down and become unusable, leading Americans to look for an alternative app.

As the impending United States TikTok ban grows closer, Americans are beginning to look for another form of social media to replace the app. The ban, which was signed by President Joe Biden due to national security concerns over the Chinese-owned app,

As the future of TikTok in the United States remains uncertain, influencers and those who have built their businesses on the platform are jumping ship to another Chinese app, Xiaohongshu, which means Little Red Book.