As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

This article looks at the ad campaigns seen during IPL 2025, highlighting how brands have used humour, celebrity appeal, and team narratives to connect with viewers.

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

We break down the landmark U.S. antitrust ruling against Google for monopolising publisher-side adtech tools, revealing what ...

The report also highlights a notable increase in new advertising activity during IPL 18, with 23 new categories and 96 new ...

Sarvesh Bagla of Techmagnate highlights how a strong organic digital strategy can future-proof India’s BFSI sector against fintech disruption.

Altman has revealed that users’ habit of being polite to artificial intelligence may be leading to substantial energy costs, ...

The updated functionality allows Grok to personalise its replies based on earlier conversations. For example, the chatbot can now generate customised responses such as workout plans that align with a ...

While Blend is now available to all users, Storylines remains in the experimental phase and has not yet entered public ...

Judge Leonie M. Brinkema ruled that Google broke the law by unfairly linking two of its adtech tools, DoubleClick for Publishers (DFP) and AdX, giving it too much control over the publisher side of ...

Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Mayuri Saikia discusses Dell Technologies' AI-powered PCs, focusing on how relatable, data-driven storytelling in its ...