Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Measurement has always been the backbone of advertising, but the rules have changed. Signal loss, the expansion of new types of media channels, and stricter privacy regulations have rendered ...

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Make no mistake: Artificial Intelligence (AI) is in its hype cycle at the moment. The global AI market is valued at over $196 billion, and it's projected to increase over 13-fold in the next seven ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...