Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis ...

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

The average engagement rate per social media post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research from Socialinsider. The report was based on analysis of ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers. Many customers ...