Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.

The financial institution has put out an RFP for this mandate.

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

Kids influence on family electronics buys jumps 1.46 times, revealing their growing impact on household decisions, Kantar ...

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The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

In a strategic move to expand its global production capability, in August 2024 global communications major Edelman decided to ...

Consumers in India are presenting a dichotomy of sorts when it comes to adoption of technology and artificial intelligence ...

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim ...