Because GSTV – originally “Gas Station TV,” a media and advertising company that runs videos on gas pumps – is being acquired ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.

Moonbug Entertainment, a content studio whose portfolio includes kid favorites such as CoComelon and Blippi, is trying to bring some form of ad measurement to children’s content through a new ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Ding-dong, the witch is dead. (Is that reference still kosher in a post-“Wicked” world?) On Thursday, the ad tech world finally welcomed a verdict in the Department of Justice’s antitrust case against ...

Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated ...

Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech ...