Consumers have been on edge about tariffs since they became a key talking point during the most recent presidential election. As it is, consumers have been grappling with sky-high living costs for years thanks to stubborn inflation.

A prolonged trade war means that for many American families, an extensive Barbie or Polly Pocket collection could soon be a luxury.

As far as its efforts to address tariffs, Kreiz said that the company is also focused on diversifying its global supply chain to reduce its reliance on China. The Mattel chief claimed in the conversation today that in two years, no single country will represent more than 25% of Mattel’s sourcing.