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Burberry boss unveils back to British plan as he seeks to revive the luxury brand's fortunes
Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent years.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
New CEO
Joshua
Schulman
laid out his turnaround plans Thursday after Burberry reported a loss for the first half of its financial year and announced a £40 million ($50.67 million) cost savings program. The group’s shares surged more than 14% Thursday ...
Burberry Ramps Up Turnaround as It Seeks to Revive Brand
The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.
5h
on MSN
The Burberry Whisperer? Joshua Schulman Plans to Restore the Brand’s Fortunes, Win Back Customers
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
19h
Burberry Revenue, Profits Plummet in First Half as New CEO Joshua Schulman Sets Out Fresh Strategy
Revenue was down 22 percent in the fiscal first half, and the company posted an operating loss of 53 million pounds amid ...
voguebusiness
5h
‘Our best days are ahead’: Burberry CEO reveals turnaround plan
Following the company’s disappointing H2 results, Joshua Schulman presented ‘Burberry Forward’ — a detailed plan that ...
14h
on MSN
Burberry shares soar 20% as new CEO pledges focus on fashion brands’ heritage
Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...
17h
on MSN
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...
U.S. News & World Report
16h
Burberry Hopes 'Scarf Bars,' Puffer Jackets and Classic Styles Can Drive Turnaround
Burberry's turnaround plan sent its shares up as much as 20% on Thursday as investors welcomed new CEO
Joshua
Schulman
's ...
btimesonline
7h
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
devdiscourse
11h
Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
13h
Burberry’s turnaround plan: what to make of shares jumping 22% despite losses?
Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...
Wall Street Journal
14h
Heard on the Street: Burberry Reaches for Its Coat
A rumored takeover would be a better result for investors. Shares in the British trench-coat maker surged Thursday after new ...
15h
on MSN
Burberry turns to ‘spirit of Britain’ in revival push
Burberry’s new chief executive has vowed to focus the brand on the “spirit of Britain” as he seeks to revive the ailing ...
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