While it might not be the flashiest way to chart the rapid growth of women's professional sports, a building boom is showing that investors are paying attention. There's already a dedicated women's soccer stadium in the National Women's Soccer League and another one is planned.

The growth of women’s sports offers brands and investors a new audience, new revenue streams and high returns. It is benefitting our society and the planet too.

e.l.f. has officially partnered with the National Women’s Soccer League (NWSL), becoming the league’s first-ever beauty sponsor. This groundbreaking sponsorship underscores e.l.f.’s commitment to empowering women in sports while fostering a culture of inclusivity, accessibility, and inspiration.