In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

I became honest with myself when buying shoes. I used to squeeze into smaller sizes because I didn’t want my feet to look big ...

In our book, the best white sneakers include brands like On, Hoka, Adidas, and Veja, and in styles like low-tops, high-tops, and platforms.

Michael Jordan and LeBron James are among the biggest shoe salesmen in NBA history. But before both of them, there was Julius ...