Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...
1hon MSN
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
But with Schulman's experience at Michael Kors and a renewed focus on cost-cutting, there's a chance Burberry could weather ...
Ailing luxury brand Burberry has vowed to return to its roots under new chief executive Joshua Schulman in a bid to reclaim its fashionable status among consumers. The arrival in July of Mr ...
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
The National on MSN1d
Burberry sales expected to fall by 20% amid luxury slowdownSales at Burberry are forecast to have fallen by a fifth when the UK's famous clothing brand unveils its interim results on ...
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