In this video, I test the concept of availability bias using the popular app BeReal, aiming to connect with celebrities by leveraging social proof and clever tricks. From getting added by Barbara ...

Losing TikTok as a channel threatens to derail a number of advertising campaigns. However, by identifying the right channels and marketing mix, advertisers can ensure they’re not losing ROI on their ...

With old-school polish and technique, the songwriter-producer has helped some of pop's biggest names score successes by ...

Billboard predicts the Grammy winners in the global music field, including best reggae album and best African music performance.