The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...

The WARC Awards seek campaigns that show the world how strategic thinking leads to effective impact for brands and business. The 2025 shortlists were announced on 8 April and bronze, silver and gold ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

The global ad market is forecast to grow only +5.9% should the most severe economic downturn occur, according to the latest Q1 2025 WARC Media advertising spend forecast. The revised growth is a 0.8pp ...

"Some people want it to happen, some wish it would happen, and others make it happen." — Michael Jordan. APPLE TREE is committed to equality. We have created award-winning campaigns promoting equality ...

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Avon, a beauty brand, aimed to reconnect with Brazilian consumers and reposition itself in the beauty market through the launch of its Power Stay makeup line. Avon is a beauty brand that everyone ...

Fanta, a soft drink brand, aimed to expand its brand recognition and consumption in Latin America by leveraging Halloween to promote its diverse product portfolio through an engaging campaign. Close ...

Advertising has two main jobs to do: reaching all potential category buyers with “Showmanship” and engaging in-market customers with “Salesmanship”. In a recent webinar with Sir John Hegarty – the ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...