Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

Discover how optimizing user experience—page speed, mobile usability, navigation, and intent alignment—boosts SEO performance ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...