Once upon a digital time, SMS was king — simple, dependable, but about as exciting as dial-up internet. Enter RCS (Rich ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

AKQA staffers.

Articles written by Abidali Dantrelia ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...

Meta hosted the Meta Marketing Summit – Agency Edition in India on April 22, 2025 at Gurugram and Mumbai. During the summit, attended by agencies of all sizes, the social media giant it discussed how ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

With Patanjali co-founder Baba Ramdev’s jab at Rooh Afza sparking legal and cultural blowback, the marketing world weighs the ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...