Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google confirms it won’t go ahead with plans Third-party cookies continue, but Incognito mode offers enhanced protection Some tech, like Topics API, will continue to be used Google is scaling back its ...

Six years after it announced Privacy Sandbox, Google revealed today that this attempt to replace third-party cookies is ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

The Privacy Sandbox was supposed to be Google's alternative to third-party cookies. The criticism was massive and now there ...

Google scales back its Privacy Sandbox initiative, citing industry resistance and regulatory heat as it once more delays ...

Google halts its Privacy Sandbox initiative, choosing to keep third-party cookies in Chrome after years of regulatory ...

Google has reversed its plan to introduce a new prompt for third-party cookies in Chrome, allowing ad tech companies to ...

The company originally announced that it was going to phase out third-party tracking cookies in 2022 as part of its Privacy ...

Google will continue to offer users third-party cookie choice in privacy and security settings, but will not roll out a ...

Google’s plan to phase out third-party cookies in Chrome is over. In an update on Tuesday, April 22, 2025, Google Privacy ...

Privacy Sandbox sidelined, Google retains third-party cookies, shelving disruptive plans that alarmed ad industry ...