Rural residents in China’s Fujian province have gone viral on Douyin and RedNote by indulging visitors’ nostalgia with staged country scenes.

Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves ...

Live commerce is not a new concept—it has long existed as dedicated TV shopping channels. However, the trend as we know it ...

No one likes doing performance appraisals. But one roller-coaster end-of-year review has gone viral in China: The country’s ...