Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...

Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

This strategy is aimed at increasing the ... the company will be generating 25% of its revenue via food sales. Have more questions on Starbucks? See the links below.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks' pricing strategy is carefully calculated and based on a combination of the target market, using a premium approach to branding. The strong brand identity drives sales, despite having ...

Now, after the steep slump, the new CEO of Starbucks, Brian Niccol, is sharing a business strategy and marketing campaign he's calling “Back to Starbucks.” "To welcome all our customers back ...

Last year, CEO Kevin Johnson set out a number of strategic priorities ... have helped boost Starbucks in its two largest markets, the United States and China. Sales at US locations open at least ...

known as the "Back to Starbucks" strategy. After enjoying years of rapid growth, the company's progress has stalled, with U.S. same-store sales slipping 2% last year. Looking for a refresh ...

Tumblr pages and social media marketing strategies to drive awareness of its seasonal beverages and sales. Last month, Starbucks brought consumers out of their post-Valentine’s Day slumps by ...

Starbucks will start rolling out more of its "digital flywheel" strategy in the fall as it aims to keep store sales growing via customer personalization, frequency and its rewards program.