Name, Image and Likeness has changed the landscape of college football forever. And regardless of how you feel about the new NIL world, it is here to stay. In y ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Good times roll in Eugene! The post Dan Lanning Makes Big Nike Admission After Overtaking Steve Sarkisian With Contract ...

Liverpool FC partners with Adidas, marking a return to the iconic three stripes after a period with Nike. The multi-year deal ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Liverpool’s strip will be made by Adidas after the club and the sportswear giant agreed a £60m-per-season deal.

Liverpool will switch kit manufacturers from Nike to adidas for the start of next season. The Merseyside club, who hold a ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club ...

We’d like to thank Nike for their support over the ... of the biggest and most iconic names in world football with a huge fan base. "The jerseys worn during previous partnerships are some ...

The club's current deal with Nike finishes at the end of ... of the biggest and most iconic names in world football with a huge fan base. “The jerseys worn during previous partnerships are ...