In an academic paper penned by Gomez-Uribe and Netflix's Chief Product Officer Neil Hunt, they assert that "the combined effect of personalization and recommendations save us more than $1B per year." ...

Amazon does this through its “customers who bought this…” feature – a way of seeing what “people like you” are viewing and buying. Netflix offers personalised viewing recommendations, with “top picks ...

Consumer expectations have shifted significantly over the years, with more people seeking personalised experiences that cater to their unique preferences. Generic, one-size-fits-all marketing is no ...

The new year has begun, and that means it’s time for a fresh batch of Netflix thrillers to fill your days. Every month, we handpick a few of the best thrillers on Netflix that fit the current ...