In an academic paper penned by Gomez-Uribe and Netflix's Chief Product Officer Neil Hunt, they assert that "the combined effect of personalization and recommendations save us more than $1B per year." ...

As one of the more premium OTT services, Netflix already had a vast... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for ...

Consumer expectations have shifted significantly over the years, with more people seeking personalised experiences that cater to their unique preferences. Generic, one-size-fits-all marketing is no ...