Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Influencer marketing in India, valued at over 12 billion rupees, is expected to grow significantly, driven by data insights ...

It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

If you've ever bought something for yourself or your kids because you saw a social media influencer using it, you're not ...