Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Influencer marketing in India, valued at over 12 billion rupees, is expected to grow significantly, driven by data insights ...

As the agency celebrates its 10th anniversary, Founding Partner Jaideep Shergill says that he hopes to continue to grow ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...

Estée Lauder India recently unveiled a campaign feature Bollywood actor Karisma Kapoor and influencer Masoom Minawala, apart ...

Advertising watchdog ASCI flags 69% of top 100 influencers for flouting brand partnership disclosure guidelines, drags 5 to I ...

Cyber fraud targeting influencers is on the rise, with scammers posing as brand representatives to gain access to sensitive ...