Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...

As long as I have a single-breasted trench coat (preferably from Burberry), I'll fit right in ... uptick in sightings of ...