Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...
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Burberry Ramps Up Turnaround in Effort to Revive Brand
The British luxury group outlined Thursday a new strategic plan following the appointment of Joshua Schulman earlier this ...
Embattled fashion house Burberry reveals massive overhaul sending shares to an all-time high
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
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Burberry blames ‘inconsistent brand execution’ for sales decline
Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry Skyrockets Over 20%--Is This the Game-Changer Investors Were Waiting For?
But with Schulman's experience at Michael Kors and a renewed focus on cost-cutting, there's a chance Burberry could weather ...
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New Burberry chief to return to brand's British roots
Ailing luxury brand Burberry has vowed to return to its roots under new chief executive Joshua Schulman in a bid to reclaim its fashionable status among consumers. The arrival in July of Mr ...
Burberry puts focus back on trench coats in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
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Burberry's Bold Return to Classic Luxury
Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...
Burberry Ramps Up Turnaround as It Seeks to Revive Brand
The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...
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Burberry sales expected to fall by 20% amid luxury slowdown
Sales at Burberry are forecast to have fallen by a fifth when the UK's famous clothing brand unveils its interim results on ...