But with Schulman's experience at Michael Kors and a renewed focus on cost-cutting, there's a chance Burberry could weather ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

Burberry suspended its dividend for 2025 and announced a 40-million pound ($51-million) cost savings program, as Schulman said the brand needed to focus back on outerwear and its core customer.

Revenues plunged 22% to £1.08bn with sales down 24% in mainland China as consumers in the world’s second largest economy reined in spending, especially in the second quarter which say a 27% slump.

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry unveiled a new strategy this morning after reporting a pre-tax loss of £80 million. Will the stock come back into ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Read what analysts think of Burberry's turnaround plan that involves cost cutting of 40 million pounds and focussing on core ...

Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...

This morning, Burberry announced an ambitious turnaround plan called ‘Burberry Forward’ designed to rescue the luxury brand ...

Shares in Burberry jumped by a fifth after the British fashion brand’s new boss pledged to “act with urgency to course ...