Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their ...

Here is what we know about the civil suit. In the filing, Buc-ee's claims that Super Fuels' use of the contested trademarks is "likely to cause confusion among consumers in the relevant market ...

Buc-ee's claims that Super Fuels' three Dallas County stores use a cartoon dog logo that looks too similar to its famous ...

In it, a brown dog wearing a red cape is seen smiling in front of a blue background. Buc-ee's says this mimics its own popular logo, a beaver in a red cap with a yellow background. In its ...

claiming that the company’s logo infringes on Buc-ee’s’ copyright, according to a copy of the complaint. The suit, filed in federal court Jan. 10, alleges that Irving-based chain Super Fuels’ logo is ...

This logo, Buc-ee's argues in the suit, has become an exclusive asset of great value to the chain as a symbol of its good will and quality. "[T]he Buc-ee’s Marks have become a cherished icon by ...

The suit also notes the similar expression and coloring. Buc-ee's claims the logos could confuse customers and that confusion has led to a loss in sales for Buc-ee's.