Chevrolet is launching a new advertising campaign in Brazil to celebrate its 100th anniversary of operations in the Latin ...

Longer-running ads are more effective, research shows, so invest more now in creative that can run and run, rather than ...

In an interview with BestMediaInfo.com, Shekhar Banerjee, Chief Client Officer & Office Head—Wavemaker India, discusses the ...

People look at me today as the founder and CEO of a $100 million business and think I've always had everything figured out.

Social media (29% share) and online video (28% share) are the dominant forces. Paid search accounts for 23%, and display ...

The U.K. is very much in the spotlight in this week’s Top 5, including an excellent tourism campaign that extolls the virtues of the nation in an entertaining way.

Coors Light and Mischief @ No Fixed Address discuss the journey from an intentional typo to a sloth-filled ad and 1.8 million ...

Demand Gen delivers 58% higher return on ad spend (ROAS) than Video Action Campaigns, according to Nielsen. One example of success is Marks & Spencer, which exceeded their forecasted ROAS by 186% ...

The campaign features Danish model Mona Tougaard and was photographed by Inez van Lamsweerde and Vinoodh Matadin.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...