A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

AI adoption is a big thing in 2025, with big tech set to spend a quarter trillion dollars on AI systems this year, according ...

Though Amazon now has its Rufus AI chatbot to help explain products and find deals, I don't think it's worth using—and I'm not waiting around for it to improve. Instead, I use Perplexity to find deals ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

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Ahead of the Unlocking profitability and sustainable growth panel at the first Amazon Sellers Summit – held on 14 May 2025 – Sahiba Sachdeva, current head of Amazon Europe ecommerce at Reckitt, ...

Warren Buffett is the CEO of the Berkshire Hathaway (NYSE: BRK.A)(NYSE: BRK.B) holding company, where he oversees a $281 ...

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She's "smarter than she's ever been" and is rolling out next month, Amazon announced today. The best part? Alexa Plus is free ...

Zeba Khan said a significant portion of sales is coming from Prime customers on Amazon, indicating diverse preferences across ...

Amazon (NASDAQ:AMZN) showed off its new artificial intelligence-powered version of its Alexa voice assistant at an event on Tuesday. Known as Alexa+, the new multi-modal version of the assistant ...