Marketers should embrace AI Search Optimization (AISO) as an opportunity to apply holistic approaches to search behavior ...

Typing is slowing us down. Voice-first experiences are emerging as the fastest path to meaningful AI engagement.

Customer segmentation is no longer static. AI is making it faster, sharper and more human by turning real-time data into real ...

CallMiner is recognized by QKS Group for its advanced AI, platform scalability, and customer experience capabilities for fourth consecutive year WALTHAM, Mass.--(BUSINESS WIRE)--CallMiner, the leading ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer ...

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...