The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

But with the massive annual audience for the NFL's championship game, those commercial spaces cost a pretty penny. Here's everything to know about the cost to run a Super Bowl commercial in 2025 ...

As a major push from its new exclusive media rights partner, IndyCar is expected to see three Super Bowl commercials of Fox's preseason promos in national ad slots.