adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global ...

On the supply side, AI helps respond to the market signals in real time to support various decisions backed by data. It ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and ...

Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all ...

The DV Fraud Lab has identified more than 100 cases of ads.txt deception since the standard’s launch in May 2017, with a ...

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the ...

Media buyers using LightBoxTV’s platform will now be able to align their campaigns more closely with actual consumer buying ...

Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified ...

This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s ...

In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust ...