AI Commercials Are Going to Take Over the Super Bowl This Year
This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new ...
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This ad was created by AI: what future for cinema? 🎬
An advertisement for Porsche, seemingly conventional, hides a surprising reality: it is almost entirely generated by ...
How AI-Generated Voice Will Transform The Advertising Sector
The future of AI voice lies in its ability to elevate storytelling, foster deeper connections and enhance the overall brand ...
What’s Next For Programmatic Advertising In 2025?
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...
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How generative AI’s role will evolve in 2025 as marketers probe its utility
The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...
4 practical ways to use generative AI for ad copywriting
From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.
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Behind the click: Is AI making Search ads costlier?
The introduction of AI-driven features, such as Google Gemini, is reshaping the advertising ecosystem, improving ad targeting and relevance, but also intensifying competition among advertisers.