Very unusually, this entry seeks a Creative Effectiveness Lion for creatively and effectively killing off a brand - the Volkswagen Citi Golf. The Citi Golf was unique to South Africa. Out-dated even ...
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How the VW Citi Golf became a marketing icon that companies could still learn from todayMeanwhile, back in the budget car camp, Volkswagen managed to keep its Citi Golf fresh through constant product innovation and gradual improvements to the package. The white bumpers eventually ...
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