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10 Surprising Ways KFC's Innovation and Marketing Have Propelled the Brand to Worldwide SuccessKnown for its finger-lickin' good chicken and the secret recipe of 11 herbs and spices, KFC has become a global icon in the fast-food industry. Since its humble beginnings in Kentucky, where ...
For dinner she said they would order enough to 'feed a family', focusing on cheap pizzas, KFC and McDonald's. But the wake-up call came when she approached her 30th birthday in April last year ...
KFC’s U.S. segment is in need of change, and Yum! Brands believes the new Saucy prototype may be one of the answers. The new ...
KFC's current ad campaign stars a cartoonish Colonel Sanders played by "Saturday Night Live" alumnus Darrell Hammond, but the fast-food icon was a real person who followed an unlikely path to ...
“Click-to-store locator has been the core metric for success for KFC mobile ads to ... promote its new boneless chicken products (see story). KFC has also dabbled in international mobile ...
This is the counter-intuitive story of how KFC learnt that sometimes the most effective way to keep growing is not to 'swim with the tide' and do what the rest of the category is doing, but to instead ...
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