Known to be one of the most coveted sneakers of all time, Nike Air Jordans have carved out a niche for themselves. First ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

Jordan was wearing the shoes when he scored 37 points in Game ... He is largely considered to be one of the greatest athletes of all time.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

In many ways, it’s a David and Goliath story, as the greatest current rapper challenges the shoe made for the greatest basketball player of all time, Michael Jordan. Kanye seems certain he can ...

“This is the time of year when all eyes are on ... He’s headed to North Carolina, Jordan’s alma mater. The Jordan Brand provides shoes and all other gear for the UNC basketball team ...

thanks to Indiana Fever guard Caitlin Clark’s rise from rookie to WNBA All-Star. Shop the new Jordan Heir Series shoes below.