It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

The Advertising Standards Council of India (ASCI) reported that 69% of top digital influencers violated guidelines during brand promotions, exposing over 110 million followers to undisclosed content.

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Authenticity and trust play a vital role in influencer marketing. If the content is shared by an influential person regarding ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Tech firms that speed up and automate brands’ partnerships with social-media influencers are becoming hot commodities as ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

The Australian Influencer Marketing Council (AiMCO) is set to host its first-ever beauty influencer marketing events, ...