The latest iteration of Bridgestone's e12 family of golf balls consists of three models: HiLaunch, Straight and Speed. The designs are targeted at three specific types of players based off data ...

WHAT YOU NEED TO KNOW: Srixon’s ninth generation Z-Star golf ball hasn ... Splash of color. Srixon has added a multitude of colors to its ball lineup in recent years, including bicolored ...

Each e12 ball is designed to help golfers overcome a common specific trajectory shortcoming and enhance consistency.