Though Amazon now has its Rufus AI chatbot to help explain products and find deals, I don't think it's worth using—and I'm not waiting around for it to improve. Instead, I use Perplexity to find deals ...

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

Take Amazon, which is now aggressively pushing an AI assistant called Rufus, a chatbot designed to point shoppers toward products on the company's vast online marketplace. In the real world ...

Bloomreach announced findings from a survey that asked more than 1,000 U.S. consumers about shopping in the age of AI.

Buffett is a long-term value investor who often holds stocks for decades, so you won't find him chasing the latest market ...

Ahead of the Unlocking profitability and sustainable growth panel at the first Amazon Sellers Summit – held on 14 May 2025 – Sahiba Sachdeva, current head of Amazon Europe ecommerce at Reckitt, ...

Adding "millions" of new consumers per month, Amazon noted a 20% rise in Alexa use in 2024 compared to 2023. With "tens of millions" of consumers interacting with Rufus AI, Amazon's shopping ...

Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service ...

Amazon.com has formed a new group focused on agentic artificial intelligence to help users and customers automate more of ...

Zeba Khan said a significant portion of sales is coming from Prime customers on Amazon, indicating diverse preferences across ...