Though Amazon now has its Rufus AI chatbot to help explain products and find deals, I don't think it's worth using—and I'm not waiting around for it to improve. Instead, I use Perplexity to find deals ...

A recently discovered patent reveals how Alexa+ combines voice capabilities with Rufus's product intelligence, transforming ...

Amazon has shut down Inspire, the TikTok-esque social shopping feed, and will be replacing it with AI shopping assistant, Rufus.

Take Amazon, which is now aggressively pushing an AI assistant called Rufus, a chatbot designed to point shoppers toward products on the company's vast online marketplace. In the real world ...

Bloomreach announced findings from a survey that asked more than 1,000 U.S. consumers about shopping in the age of AI.

Ahead of the Unlocking profitability and sustainable growth panel at the first Amazon Sellers Summit – held on 14 May 2025 – Sahiba Sachdeva, current head of Amazon Europe ecommerce at Reckitt, ...

Adding "millions" of new consumers per month, Amazon noted a 20% rise in Alexa use in 2024 compared to 2023. With "tens of millions" of consumers interacting with Rufus AI, Amazon's shopping ...

Amazon is testing artificial intelligence-aided dubbing for select movies and shows offered on its Prime streaming service ...

Amazon.com has formed a new group focused on agentic artificial intelligence to help users and customers automate more of ...

Zeba Khan said a significant portion of sales is coming from Prime customers on Amazon, indicating diverse preferences across ...