Amazon is set to release its long-awaited - and delayed - Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this month to preview it.

Amazon is preparing to launch its next-generation Alexa AI, a significant upgrade aimed at enhancing user interaction and converting users into paying customers. This revamp poses both opportunities and risks as it prepares to engage daily users and integrate more deeply into their lives.

Amazon has just begun to send out invites for a product launch in New York City later this month, which will be hosted by Panos Panay and the Amazon