Why DeepSeek’s logo represents a new era of AI branding
DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...
OpenAI’s rebrand tries to tap into the emotional side of AI
OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...
OpenAI Unveils New Logo in Rebranding Push
ChatGPT-maker OpenAI unveiled a new logo, typeface (font), and color palette in a rebranding push. Although the changes are not very drastic, ...
Musk ‘makes $100bn offer’ for arch-rival’s AI company
Elon Musk is leading a $97bn (£80bn) takeover of the ChatGPT maker OpenAI as the billionaire intensifies a battle with its ...
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OpenAI’s rebrand is meant to make the company appear ‘more human’
OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.
DeepSeek: The countries and agencies that have banned the AI company's tech
SUQIAN, CHINA - JANUARY 28: In this photo illustration, the logo of Deepseek is displayed on a smartphone ... security" and ...