Georgia-Pacific says it’ll repurpose its tower on Peachtree Street into residential units. It’s one of the latest efforts to redevelop downtown Atlanta. That intrigues people who live and work downtown.

Georgia-Pacific said it will transform its iconic 51-story downtown Atlanta headquarters into a mixed-use development. The project will include 400+ high-rise apartments, offices, and a 35,000-square-foot plaza.

The company plans to convert the uppermost floors of the 51-story tower it owns into 400 apartment units while keeping 600K SF of the building as offices that would include Georgia-Pacific 's headquarters and the Atlanta office of its parent company, Koch Industries, it announced Thursday.

Georgia-Pacific announced on Wednesday plans to transform its 51-floor headquarters and surrounding city block into one of the largest mixed-use redevelopments in the country.

The Georgia-Pacific office tower, the pink-granite pillar in the Downtown skyline, could bring much-needed residents to a pocket of Peachtree Street dominated by offices and hotels. Why it matters: The paper-towels-and-everything-else company's plan to turn the upper floors of its 51-story building into more than 400 apartments is a high-profile rethink of Atlanta office spaces in a post-pandemic world.

In a release, the company said it would turn the "surrounding city block into a thriving center for innovation and community engagement."