The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...