Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

By Waylon Cunningham (Reuters) -Starbucks CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of ...

Even Starbucks is hopping on the protein trend. If you’ve been on the internet in recent months, you’ve probably seen an ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

CompanyOverview|NASDAQ:SBUX] Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief ...